Is Emoti-Con replacing the now-infamous DashCon? (2024)

Brace yourselves, Tumblr fans. The people behind DashCon have started a “new” convention. But so far Emoti-Con just seems to be DashCon 2.0.

Most people looking for a way to start over after a disastrous business incident—a way to prove to the public they’ve turned over a new leaf—probably wouldn’t go with naming their new business “So Attacked.”

But then, most people aren’t the creators of DashCon, the mostnotorious fan convention of 2014. The Internet spent a weekend in July boggling as details from the con floor unfolded. Fans were forced to cough up an additional $17,000 on the spot; guests like Welcome to Night Vale and Gingerhaze walked out after being refused accommodations and compensation, and volunteers found themselves suddenly stranded when the con reneged on covering their hotel costs. Then, when things started to fall apart, DashCon staff refused to give fans refunds for their badges or canceled convention events, instead offering them “an extra hour” in the now-notoriousDashCon ball pit.

One of the co-creators of DashCon is an animation student named Cain Hopkins. Fans on Tumblr recently discovered that Hopkins has created a new company, So Attacked LLC,a reference toa popular recent Tumblr meme known for beinghilariously passive-aggressive.

It’s not clear if the name is a wry reference to the Internet-wide backlash that DashCon received, or just an attempt to capitalize on the latest Tumblr catchphrase.

But the business name is just the starting point. Hopkins is also attempting to re-launch DashCon as an entirely new convention. He’s calling the new (old) con Emoti-Con, and billing it as a convention aimed at various Internet communities including both Tumblrand 4chan.

But by all appearances Emoti-Con is just DashCon in all but name. Much of the text on the Emoti-Con website seems to have been lifted directly from the DashCon website. The venue for Emoti-Con is the same as the venue for DashCon, and currently on the Indianapolis convention center website the confirmed listing for Emoti-Con just links to the DashCon website, which is no longer online.

Is Emoti-Con replacing the now-infamous DashCon? (1)

Screengrab via Indianapolis Convention Center

The move seems to be an attempt to give DashCon a face-lift, though it’s not clear what will be different. Multiple skeptics on Tumblr noted that the con made a point of stating clearly that no refunds would be issued—just like last time.

Hopkins along with the rest of DashCon staff didattempt to apologize and explainwhat happened to create the maelstrom of failure the weekend of DashCon. But despite DashCon’s insistence that part of its problem the first time was an inexperienced staff that included minors, a mistake itclaimedit wouldn’t be repeating, Hopkins himself is a junior in college.

Tumblr users are incredibly wary of the con. Amid the collective boggling and warnings flying around the Tumblr dashboard, a newparody Tumblrhas already appeared todrive homethe snark:

Applications are open for panelists at EmotiCon 2015! Spin doctors especially needed for the inevitable apology panel.

Also, we’re totally going to get the actual Spin Doctors to play at the con. They’ll work in exchange for time in the ball pit, right?

Meanwhile, the best thing to come out of DashCon, the Ball Pit, was sighted at another con over Labor Day weekend—Dragon Con.

Is Emoti-Con replacing the now-infamous DashCon? (2)

Photo via Reddit

Adding to the skepticism are questions about what kind of con environment could possibly arise from Emoti-Con’s intent to invite 4chan, Reddit, and Tumblr users into the same space despite their notorious philosophical differences? 4chan in particular tends to respond to the feminist-friendly environment on Tumblr with vitriol, harassment, and occasionally death and rape threats. On Reddit, where the news caused as much ridicule as it did on Tumblr, redditors also thought this was a terrible idea.

We contacted DashCon’s co-owners, Hopkins and Megan Eli, to address questions being raised about the event. We received a very lengthy letter in response from Eli, who insisted that the con was not renaming itself, while simultaneously insisting that DashCon “shockingly…did get one or two things right.”

DashConhasnotrenamed itself Emoti-Con. While we, the owners of So Attacked Entertainment LLC (Cain Hopkins and Megan Eli), did make up two-thirds ofDashCon’s ownership, those companies and events remain separate entities….

Emoti-Conwill be functioning under a very different infrastructure thanDashCondid, with a more experienced and well-rounded staff. We are, of course, also able to draw from ourDashConexperiences of what worked, as well as ‘what not to do.’

Eli claimed that the con had been a success on numerous fronts, namely in terms of safety, vetting panelists, and weeding out incompetent staff. In response to my question of whether a con that brought Tumblr together with 4chan and Reddit could be safe, she was vehement that it could:

Do we think it’s wise or safe to bring users of multiple websites together? Yes on both accounts.DashConbrought users of multiple websites together. Every convention in the US brings users of multiple websites together.Lifebrings users of multiple websites together. This is very much the argument we saw in the run-up toDashCon, only slightly tweaked. We received an almost never ending onslaught of messages about how “someone is going to die” because “you can’t bring Tumblr users together and expect them not to fight.” Obviously, “the social justice bloggers are going to sue anyone who looks at them wrong” and “it’s going to be one big fandom flame war.” There were people who honestly believed thatDashConwould be the least safe, most harassment filled convention in existence, and it turned out to be the exact opposite. We thoroughly believe that, with the right presentation on our end and rules that back up our intentions, we can recreate that environment without much issue. Say what you will about July’s event, but almost everyone who went would testify to how well-behaved our attendees were.

Eli doesn’t seem to consider that fandom flame wars and in-fighting are vastly different than the sustained online harassment that feminists on Tumblr and Twitter receive, often from angry 4chans and redditors like the ones currently making life difficult forZoe Quinn. And they’re not even in the same league as the real-life death threats that recently drove Anita Sarkeesian from her home.

And while most con attendees were well-behaved, it only takes a few to cause chaos. Hebe Goldstein is a self-proclaimed member of 4chan crashed DashCon solely to troll it. He spent his time doing things like encouraging confused con attendees to chant “Free Palestine!” as a way of mocking Tumblr culture. Then he reportedly destroyed the infamous ball pit—by urinating in it.

Photo viaReddit

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*First Published: Sep 2, 2014, 6:43 pm CDT

Aja Romano

Aja Romano is a geek culture reporter and fandom expert. Their reporting at the Daily Dot covered everything from Harry Potter and anime to Tumblr and Gamergate. Romano joined Vox as a staff reporter in 2016.

Is Emoti-Con replacing the now-infamous DashCon? (2024)

FAQs

What went wrong with DashCon? ›

It was a legendary failure, plagued by low attendance and mismanagement, summed up in one iconic image of a single, sad child's ball pit on a hotel convention room floor. For all its (somewhat hilarious) failures, DashCon immediately became a core parable of our social media lore.

What was DashCon supposed to be? ›

DashCon was a fan-run convention for Tumblr users. It is famous for being disastrously run in a similar way to Ultimate Fantasy. Public opinion is divided as to how much of this was incompetence and how much malice or scam artistry. Click here for related articles on Fanlore.

What happened in the DashCon ballpit? ›

A small ball pit placed in one of the halls became a meme after organizers offered attendees, along with raffle and concert tickets, an "extra hour" in it as reimbursem*nt for a canceled panel.

Who are the organizer of DashCon? ›

Convention. The convention was organized by DashCon LLP, a Hudson, Ohio-based limited liability partnership owned by Megan Eli and Roxanne Schwieterman.

How many people attended DashCon? ›

Some estimates put the total DashCon attendance at around 300 people, O'Neil thinks it could have been around 1000 people. Making things worse, as the convention devolved into chaos, she said she also started exhibiting symptoms of what she would later learn was narcolepsy.

What is the Tumblr ballpit? ›

In fandom, the Ball Pit refers to a Tumblr meme that originated from a July 2014 fan convention, DashCon. The Ball Pit in question was at the center of Dashcon's failure, and fans began creating Ball Pit memes, manips, vids and other fanworks while the con was still ongoing.

Did the internet historian find the DashCon DVD? ›

He mentioned it on one of his Dashcon Q&As. He never found one and said that it was probably never have been made in the first place.

Who made the ball pit? ›

Eric McMillan is credited with creating the first ball pit in 1976 at SeaWorld Captain Kids World in San Diego, US as a result of his experience at Ontario Place in Canada.

Why are ball pits fun? ›

Jumping and playing in a ball pit can be a form of physical activity and exercise, which can help reduce stress and anxiety. The sensation of the soft balls surrounding them can also be calming and soothing for children. Playing in a ball pit can stimulate creativity and imagination in children.

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